SHAKLEE CEO ADDRESSES WHITE HOUSE CONFERENCE ON AGING IN WASHINGTON, DC AND PROPOSES NEW BUSINESS MODELS TO HELP AGING POPULATION REMAIN PRODUCTIVE

Released on = December 29, 2005, 8:44 am

Press Release Author = Barefoot in the Garden

Industry = Small Business

Press Release Summary = Comments Focused on Methods for Increasing Productivity and
Maintaining Health in Advanced Years

Press Release Body = Roger Barnett, Chairman and CEO of Shaklee Corporation,
unveiled business models for successful aging as a part of a keynote address
presented at the recent 2005 White House Conference on Aging. The comments earned
him a tremendous reception from the 1,200 attending delegates. The address came near
the end of the four-day event, held every 10 years, during which resolutions
concerning national aging policies were selected for later presentation to the
President and Congress.

Themed \"The Booming Dynamics of Aging: From Awareness to Action,\" the conference was
held in Washington, D.C. from December 11 through 14, 2005. Mr. Barnett was present
at the invitation of the Honorable Dorcas Hardy, Chairman of the Policy Committee,
and Dr. Mary Furlong, a California delegate and founder of SeniorNet and ThirdAge.

In unscripted comments, Mr. Barnett emphasized the need to develop business models
and health opportunities for the 78 million aging baby boomers, some of whom will
begin turning 60 in January 2006. \"The public and private sectors need to work
together to develop policies that will help the aging baby boomers remain a
productive and engaged part of society,\" said Barnett. \"They need to be offered
opportunities that will not discriminate based on age, sex, race, education, or
economic background. The Shaklee business model is one such example, and there are
many others...but there needs to be more.\"

Underscoring his statement that success is not limited by age, Mr. Barnett showed
some photos of Shaklee Distributors from ages 64 to 100 who continue to be active in
their businesses. He then pointed out that Shaklee\'s founder, Dr. Shaklee, started
the company at age 61 and lived to see it transform into a Fortune 500 company
during his 80s.

Other points presented in Mr. Barnett\'s address included the following:

Aging baby boomers need to be educated about proactive steps they should be taking
now, such as dietary supplementation, that could enhance productivity into their
70s, 80s and even 90s;
The tax impact, if the baby boomers continue working into later life, could be
significant; the resulting higher tax revenues would benefit us all; and
Life does not have to end at retirement; for many, it is just the beginning of a new
phase.
Shaklee was a corporate sponsor of the conference, joining other high-profile
companies such as Johnson & Johnson, Genworth Financial, and Aetna. For the first
time, the conference featured an exhibition that was open to the public. Organized
into two pavilions, Technology and Healthy Lifestyle, the exhibition provided an
opportunity to review products and services available to assist older Americans.
Shaklee, part of the Healthy Lifestyle pavilion, was the only natural dietary
supplement company represented at the conference.

About Shaklee Corporation
Since it was founded in 1956, Shaklee Corporation has led the way in environmental
stewardship and social responsibility for improving the well-being of people around
the world. One of the first companies to develop a biodegradable cleaner to help
reduce pollution, Shaklee Corporation has also helped plant one million trees in
Asia and in 2002 became the first Climate NeutralT company to receive the EPA\'s
Climate Protection Award for having a net zero impact on climate change.

For 50 years, Shaklee has been a leading provider of premium quality, natural
nutrition and personal care products, environmentally-friendly household products,
and state-of-the-art air and water treatment systems. The Shaklee brand is
synonymous with high quality and efficacy, representing one of the most
well-established names in the nutritional supplement and direct selling industries.
With a robust product portfolio, including over 48 patents and patents pending
worldwide, Shaklee operates in Canada, Japan, Malaysia, Mexico and the U.S., and has
over 700,000 members worldwide. For more information, visit
www.mcaseyenterprises.com

Web Site = http://shaklee.mcaseyenterprises.com

Contact Details = Cindy Mcasey

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